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Tuesday, August 28, 2012

The new algorithm works fine!

It seems Google's new page ranking algorithm, Google Panda, released in February 2011, is working great! Many of my friends and peoples I know, running illegal download sites and blogs, faced a similar problem: their links drop rapidly in Google's search results and pass even page 5; while last year at these times, their links had stuck to Google's first page. That's really fun! (I'm not an evil friend, but I can's stop laughing! :D)

Matt Cutts's published post.
Today, Matt Cutts, head of the Google’s Webspam team, published a new post in his personal blog to answer this important question: "Why a site's PageRank goes down?". In this post, Mr. Cutts mentions an important aspect of the new algorithm: it's sensitiveness to paid links that pass PageRank.
The story begins when a newspaper emails Mr Cutts and asks him "why their  PageRank has dropped from 7 to 3"! Here is Mr Cutts's answer:
(I have shortened links to make the quote looks better)
Hi, the usual reason why a site’s PageRank drops by 30-50% like this is because the site violates our quality guidelines by selling links that pass PageRank. Here’s our documentation on that: http://goo.gl/CeRUp and here’s a video I made about this common case: http://goo.gl/P1iXx (it’s about 1:30 into the video). 
http://goo.gl/Z8xOx is a good recent article about paid reviews. In Google’s world, we take paid links that pass PageRank as seriously as Amazon would take paid reviews without disclosure or as your newspaper would treat a reporter who was paid to link to a website in an article without disclosing the payment.
In particular, earlier this year on [website] we saw links labeled as sponsored that passed PageRank, such as a link like [example link]. That’s a clear violation of Google’s quality guidelines, and it’s the reason that [website]‘s PageRank as well as our trust in the website has declined.
In fact, we received a outside spam report about your site. The spam report passed on an email from a link seller offering to sell links on multiple pages on [website] based on their PageRank. Some pages mentioned in that email continue to have unusual links to this day. For example [example url] has a section labeled “PARTNER LINKS” which links to [linkbuyer].
So my advice would be to investigate how paid links that pass PageRank ended up on [website]: who put them there, are any still up, and to investigate whether someone at the [newspaper] received money to post paid links that pass PageRank without disclosing that payment, e.g. using ambiguous labeling such as “Partner links.” That’s definitely where I would dig.
After that investigation is complete and any paid links that pass PageRank are removed, the site’s webmaster can do a reconsideration request using Google’s free webmaster tools console at google.com/webmasters. I would include as much detail as you can about what you found out about the paid links. That will help us assess how things look going forward.
Sincerely,
Matt
I would like to share this useful advice with you. It has great points for webmasters and bloggers. That's all!

2 comments:

  1. Thanks for the great sharing of information. I have only heard bad things about this Penguin Google update. At least it is working right and doing what it's supposed to do!

    ReplyDelete





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